We advise early stage companies who want to understand their customers & accelerate growth.
We are product builders who turn ideas into customer obsessions.
It all started when we joined the same startup - we set out to build the world’s first and largest marketplace for plus size women’s clothing. What we didn’t account for is how absolutely scrappy and creative we’d have to push ourselves in order to help grow and scale the business.
With a combined experience at Fortune 500 companies and startups of all scales, we've gathered valuable insights over the years. Now, through our advisory and consulting firm, we share these lessons with early-stage teams, guiding them to success by sharing our past wins and mistakes. Let us supercharge your growth.
Who we are
Prerna Singh
Co-Founder, Managing Partner
Prerna is an experienced startup executive, working with companies of all shapes and sizes, combining business, tech, and design in order to build and scale products that are valuable, feasible, and most importantly, lovable. Most recently, she led the product & design teams at Meetup, helping people find and build communities globally. In her spare time, she founded and leads the Women in Product chapter in NYC and formerly was President of the NYC Alumni Chapter of Carnegie Mellon, which she is a proud alumna of.
Pranjal Singh
Co-Founder, Managing Partner
Pranjal is a seasoned operator and analytics whiz, having spent the past several years in startups, standing up and scaling small, lean data organizations to unlock growth. He began his career at GE Healthcare Partners as a Management Consultant and has driven transformational change at large hospital enterprises. He holds an MSE in Industrial & Operations Engineering from the University of Michigan (GO BLUE!). In his off time, you can find him on the course working towards becoming a scratch golfer.
We cut through the noise and uncover the insights that drive product adoption
Watch Prerna share some of her insights from ProductCon NY ‘22 ⤴
From launching multiple successful products, we've mastered the art of being scrappy and knowing when to invest for product-market fit. Our hands-on approach ensures we understand your business and implement efficient product and go-to-market strategies. In partnership with you, we'll accelerate growth and optimize costs, scaling smartly while staying resourceful.
We’re obsessed with helping you reach your full potential.
Product Strategy
Vision building & roadmapping
Market research & analysis
Product validation
Prioritization & execution
Team Operations
Product development process
Hiring, Training & coaching
Team culture & professional development
Data & Analytics
Business intelligence & reporting
Data strategy
Conversion optimization
Customer retention & cohort analysis
Go to market
Customer segmentation
Growth hacking & customer acquisition
Pricing & distribution
Customer support
Working with us
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In my past working with Prerna, I've witnessed her unique ability to balance structure and creativity in product management. Her skills and experience are undeniable, making trusting her with a project one of the smartest decisions a founder (or a company) could make.
Mike Friaetta
Founder & CEO, Kidfolio -
As the founding member of the data team, Pranjal pioneered our analytics infrastructure, establishing a strong foundation for data-driven decision making at the company. His fluency with Excel, SQL, and Tableau proved invaluable to our cross-functional teams, including Customer Experience, Product, Marketing, Sales, and Executive Leadership. Pranjal’s collaborative spirit and friendly attitude made him an integral part of our company culture.
Sophia Jin
Associate Director of Growth, Seated
Let's build together
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Let's build together
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Let's build together ✴︎ Let's build together ✴︎
Looking for some product advice? Need help with validating an idea or figuring out how to scale your product efforts? Book a complimentary 30 minute call with us.